E-Commerce

ChoyBoy Solutions: A Small Introduction to AdWords – 6 Steps to Get You Started

I don’t claim to be an AdWords expert but I’ve dabbled in it enough to admit that I know a few things. I’m not going to go in great depth because AdWords is actually quite simple to use but also quite complicated – it really depends how far you want to go. It takes a lot of trial and error to see what AdWords campaign works best for what I’m trying to accomplish. Is it to drive traffic or is it to create conversions? Do you want people to buy a product or do you want to create an audience for your blog? Its all unique. The internet is your friend. You can search for “AdWords Tutorial” and find a lot of information – many of which I found to be redundant. So I decided to write this blog up just for you to simplify it. Keep in mind that this is all coming from my experience and may not work with what you want.

1) You want every link on your site to redirect you to the correct page. If not, site-crawlers will see that it leads to no-where or someplace where it doesn’t match keywords and it’ll hurt your conversions and cost you on clicks.

2) Make sure you’re campaign has the correct settings. If you are targeting search results, you need to go into settings and change it to Search only. If you want to make a display campaign then you should make another campaign for only display. It matters. A lot.

3) Target the right location. So let’s say you have a brick & mortar business or a service based business and you want to find customers in your general area. The first thing you should do its limit the target geographic location to the area you want to reach…and be specific! For example, let’s say you run an A/C repair business in Los Angeles, CA and you want to target Beverly Hills, CA because of all the rich folk. You don’t want your business in Los Angeles, CA to target Beverly Hills, FL when you’re trying to reach Beverly Hills, CA all because you forgot to specify the state. It’s such a simple yet common mistake.

4) Keep your keywords to a minimum but tailor it to the segment you’re targeting. You don’t want people you don’t want to reach to be clicking on your link. Keywords are not cheap. There’s 7 billion people on the planet right now and a click from even 10% or even 1% of them will have you go over budget. You are however lucky enough to be capped $2,000 per AdWords account but $2,000 spent is still $2,000. And if you’re targeting the wrong people and not getting any conversions, you just wasted $2,000 and the time it took for you to set up your campaign. On another note, you don’t want broad keywords because they’ll clash with your other keywords and then your bids will go up and soon you’ll be broke (not really, you’ll reach your daily cap). After following step #3, try doing something like “+Beverly Hills +air conditioning +repair” rather than “Beverly Hills air conditioning repair” and “+Beverly Hills +air conditioning +repair”. (the +’s makes it so that those words HAVE to follow).

5) Don’t bid too high. Don’t bid too low. Now this is actual something that you’ll have to play with. You don’t need to be the first link of the search results, just be on the first page. See what works to get you there. Having your link on #2-#6 works best but you get there by doing AdWords right. If you don’t have much of a budget, see what works with you.

6) Get your hands dirty. Track your results. See what works with you. Make adjustments.

Good luck!

ChoyBoy Solutions: Why a Premium or Pay-To-Use eCommerce Platform is What You’re Looking For

When there are free options to running your online store, why in the world would you want to pay for eCommerce services? Sites like WordPress make it easy for you to create your online store with plugins like WP-eCommerce and WooCommerce. I’ve personally used both of these plug-ins and they worked fine for what I needed at the time since I was low-volume seller. Later on, when my store became more and more popular and as WordPress started to release more and more updates, I started to notice some problems; mainly with compatibility and customization problems. I’m sure now these plug-ins have evolved into something more powerful but plugins can never compete with a full-fledge eCommerce platform. Sites like Big Cartel and Shopify are years ahead of what simple plugins can do.

Big Cartel has an amazing free and premium storefront options, which range from $10 a month to $30 a month. The question that I’ve found that most Big Cartel users ask themselves is “will I ever need to post 25/100/300 products?” The answer is, maybe. Maybe you will. Maybe you won’t. But you will need more than 1 product image. Customers want to view different angles of product images and see how people look like when wearing your product. Stats are important but with Google Analytics, you might not need that option. You will however need customization, inventory tracking and discount codes.

The drawback with Big Cartel is that you won’t get the customization options like that of Shopify. Shopify has a whole team dedicated to assisting their clients with everything from designing to marketing to merchant services. You won’t get that with Big Cartel or WordPress. You won’t really need to learn how to code or even touch the code. If you had your store on WordPress and had a shopping cart plugin, you’ll get your hands dirty once a week at the least; coding the templates, adding in a payment gateway like PayPal, and blah blah blah.

The thing with these eCommerce platform is that you don’t have a blogging option and that you might just need to link it to your WordPress (but that’s really easy and not all online stores want/need a blog).

I’m not endorsing Shopify nor am I hating on Big Cartel or WordPress and it’s plugins. All I’m saying is that if you want to make your life easier and have someone deal with the nitty gritty, by all means, pick an eCommerce platform that allows you to customize your site with ease and lets you process payments so that you can focus your attention to marketing your brand. $30 a month is a small fee compared to a headache that lasts for hours and hours.