Most of my digital marketing experience has been on the entrepreneurial and startup side. In the past, I’ve utilized social media to promote content, create conversions and engage in customer feedback. I’ve used AdWords to drive traffic to websites to gain traffic using PPC campaigns. I’ve analyzed performance results from Google Analytics, AdWords and analytics from Twitter and Facebook to draft reports and make recommendations for future marketing campaigns. I’ve used Adobe Photoshop, Illustrator and InDesign to create marketing material for advertisements. Through working with startups and running a business of my own, I’ve learned that I love the marketing aspect over all other functions.