ChoyBoy Solutions: 88 Monks – The Product Page

On the first installment of the 88 Monks saga, I critiqued the landing page.
On the second installment, I talked about the About page.

Let’s talk about the Product Page. I can’t think of a word that’ll exemplify what I’m trying to say so I’ll have to just describe it. There’s nothing more annoying than a poorly built website that has products everywhere you go. It just follows you. You can’t escape it. But I understand. You want the customers to buy what you’re selling but having it everywhere actually screams out desperation. “BUY ME! BUY ME!” It’s like how women get turned off when you show too much interest in them…but that’s a topic for another day.

Other than the second row being broken (in addition to other problems mentioned on the other post), there is a sidebar that has ALL OF THE PRODUCTS LISTED. On top of that, there is a Follow Us and Share Us section on that same sidebar that pretty much has the same information sans YouTube. This sidebar is on every page – but I guess in 88 Monk’s situation, it’s not all bad since there’s only 3 pages to this website.

5.05 88Monks Products 1

First of all, you don’t want to overwhelm the customer. As mentioned in the first installment, you don’t want a landing page with too much information. You want the customer to visit your site and browse around a bit before checking out your site. It’s all about the experience. In the second installment, I mentioned having a contact page. You need that. You need to be transparent. You want to create an open line of communication. And the lesson learned from this installment is that consistency is key and less is more.

More updates coming soon!

 

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