ChoyBoy Solutions: 88 Monks – The About Page

On the first installment of the 88 Monks saga, I talked about this landing page and the problems I saw with it. Now I’m going to critique his About Page. In all honesty, the About page is pretty decent. It perfectly depicts what 88 Monks is all about (growth and support of the community) and the history of where they got the name. BUT there’s no information about how I would contact you. I don’t even know your name. In addition to the not-so-professional-or-trustworthy-landing page, the lack of transparency on WHO the person behind 88 Monks is creates an impersonal barrier and MAY, (not will) drive people away.

4.30 88Monks before about 1

If you’re having problem reading the image, please read below:

About
Believing that the freedom of speech is a human right, we bring to our audience an awareness to the world through our clothing. We are the trusted caretakers of the 88 Monks Philosophy: Help artists grow and society grows with them.
Mission
Who we are…
Branding ourselves as the 88 Monks was inspired by the 88 Generation who in 1988 protested against military rule in Myanmar, a country formally known as Burma.88 Monks was created and established in Sept 2009 by a group of collaborators to give the voiceless a voice to be heard. Just as the 88 Generation fight for a democratic society, we as the 88 Monks provide a platform, a temple if you will, to meditate on the creativity of artists and transmit their talents to a world wide street gallery through clothing. 88 Monks is an incubator of ideas created to foster the creative talents of the under exposed. 88 Monks seeks to inspire the struggling, create awareness and share the vision of its artists, a true representation of the 88 Monks Lifestyle.88 Monks takes pride that we are a Los Angeles based brand and are committed to share that freedom and lifestyle with the world.
Company Overview
We create exclusive looks for our clientele that reflects their lifestyle at an affordable price. The 88 Monks are dedicated to presenting the newest art available, keeping each client on the cutting edge of fashion and artistic subcultures. Believing that the freedom of speech is a human right, we bring to our audience an awareness to the world through our clothing. We are the trusted caretakers of the 88 Monks Philosophy: Help artists grow and society grows with them.

The idea is awesome. The execution is terrible.

Let’s work to improve that.

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